{"product_id":"how-to-argue-and-win-every-time-at-home-at-work-in-court-everywhere-every-day-1","title":"How To Argue And Win Every Time: At Home, At Work, In Court, Everywhere, Every Day","description":"The book that teaches you how to argue and win every time. So you want to know how to compose the winning argument? How to prepare it? Deliver it? Spence believes that argument begins with the person, and that to argue successfully one must accomplish more than mere technique. He maintains that success in arguments, as in life, is a derivative of personal growth, of discovering who we are, and embracing the uniqueness that is individual to each of us. The Laws Of Arguing According To Gerry Spence 1. Everyone is capable of making the winning argument. 2. Winning is getting what we want, which also means helping \"others\" get what they want. 3. Learn that words are a weapon, and can be used hostilely in combat. 4. Know that there is always a \"biological advantage\" of delivering the TRUTH. 5. Assault is not argument. 6. Use fear as an ally in public speaking or in argument. Learn to convert its energy. 7. Let emotions show and don't discourage passion. 8. Don't be blinded by brilliance. 9. Learn to speak with the body. The body sometimes speaks more powerfully than words. 10. Know that the enemy is not the person with whom we are engaged in a failing argument, but the vision within ourselves.","brand":"Bookshop.sg","offers":[{"title":"Thryft - Used (Like New)","offer_id":42546315722830,"sku":"9780312144777","price":12.41,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Very Good)","offer_id":42546315755598,"sku":"9780312144777","price":9.93,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Good)","offer_id":42546315788366,"sku":"9780312144777","price":8.94,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Well Read)","offer_id":42546315821134,"sku":"9780312144777","price":7.95,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3857\/4926\/files\/895390_66ddbcf5-d239-49b7-a968-70f00a0eb8a7.jpg?v=1747407826","url":"https:\/\/bookshop.sg\/products\/how-to-argue-and-win-every-time-at-home-at-work-in-court-everywhere-every-day-1","provider":"Bookshop.sg","version":"1.0","type":"link"}