{"product_id":"inventology-1","title":"Inventology","description":"Find out where great ideas come from.\u003cbr\u003e\u003cbr\u003eA businessman struggles with his luggage at an airport and pioneers the wheeled suitcase. An engineer watches people using walkie-talkies and dreams up the mobile phone. A printer is frustrated by his unpredictable inks and creates the Pantone colour system.\u003cbr\u003e\u003cbr\u003eWhy were these particular people able to identify a problem, and how did they discover the solutions that everyone else missed? Where exactly did their great ideas come from, and how did they go about making them a reality?\u003cbr\u003e\u003cbr\u003eIn pursuit of answers, Pagan Kennedy has spent her career examining the creative process, interviewing inventors and engineers, scientists, psychologists and economists in a bid to understand how we create. In Inventology Kennedy collects their wisdom and explores a series of landmark inventions, taking us through the processes by which we have come to dream up new products and technologies, and conceived solutions to ‘impossible’ problems.\u003cbr\u003e\u003cbr\u003eA must-read for anyone who is curious about imagination, design and innovation, Inventology will inspire and entertain, and will show you how to become more creative.","brand":"Bookshop.sg","offers":[{"title":"Thryft - Used (Like New)","offer_id":42504081834062,"sku":"9780593073476","price":4.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Very Good)","offer_id":42504081866830,"sku":"9780593073476","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Good)","offer_id":42504081899598,"sku":"9780593073476","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Well Read)","offer_id":42504081932366,"sku":"9780593073476","price":3.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3857\/4926\/files\/23770312_23d27442-66b3-4bea-8970-675fbf1c5e2e.jpg?v=1747359093","url":"https:\/\/bookshop.sg\/products\/inventology-1","provider":"Bookshop.sg","version":"1.0","type":"link"}