{"product_id":"the-advertising-concept-book-2nd-ed-anglais-1","title":"The Advertising Concept Book (2nd Ed.) \/Anglais","description":"In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this is dedicated to the first and most important concept.\u003cbr\u003e\u003cbr\u003eStructured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.\u003cbr\u003e\u003cbr\u003eThis edition includes a substantially revised and expanded chapter on interactive advertising.\u003cbr\u003e\u003cbr\u003ePete Barry outlines simple but fundamental rules about how to \"push\" an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 450 \"roughs\" specially produced by the author, fifty of which are new to this edition - also reinforce the book's core that a great idea will last forever.","brand":"Bookshop.sg","offers":[{"title":"Thryft - Used (Like New)","offer_id":42496519274574,"sku":"9780500516232","price":26.5,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Very Good)","offer_id":42496519307342,"sku":"9780500516232","price":21.2,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Good)","offer_id":42496519340110,"sku":"9780500516232","price":19.08,"currency_code":"SGD","in_stock":false},{"title":"Thryft - Used (Well Read)","offer_id":42496519372878,"sku":"9780500516232","price":16.96,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3857\/4926\/files\/14788185_ac70fe81-641c-468a-84aa-1b992170816d.jpg?v=1747350384","url":"https:\/\/bookshop.sg\/products\/the-advertising-concept-book-2nd-ed-anglais-1","provider":"Bookshop.sg","version":"1.0","type":"link"}