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交易心态原理:透过脑科学与决策心理学揪出潜意识偏误的投资脑内革命

交易心态原理:透过脑科学与决策心理学揪出潜意识偏误的投资脑内革命

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行为财务学先驱带你一窥潜意识偏误背后的脑科学与决策心理学,练出胜过大盘的决策大脑。掌握交易心态原理,不用日日盯盘、天天追高杀低,也能创造超额获利。市场不断创新高,绩效表现胜过大盘的投资者强调心态第一、策略第二、技术第三。学习如何识别潜意识中干扰决策的风险因素,建立投资的强心态,提升决策品质,每个动作都更具获利潜力。作者借由行为财务学、心理学和脑科学的研究,详细说明投资中的不理性行为,如过度自信、从众心理和把股市当赌场等。本书提供丰富的实务案例帮助识别潜意识中的偏差,理解何时脑部思考对投资有益,何时会产生负面影响,强调理性决策流程,协助改善投资策略,迈向财富自由。

Details of Book

ISBN13: 9786267523001
ISBN10: 6267523004
Language: Chinese
Publisher: 感电出版

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Understanding subconscious biases enhances trading success.

  • Who is this book for?

    If you're interested in how your brain influences your investment decisions, this book offers a fascinating blend of neuroscience and psychology. It provides practical insights into overcoming biases like overconfidence and herd mentality, which often sabotage traders. Many readers find it eye-opening in understanding their own investing habits and improving decision quality—making it a valuable read for anyone aiming for smarter, more rational investing.

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Union Book | 友聯書局Union Book Co Pte Ltd, established in 1952, is a well-established and reputable Chinese book company in Singapore, known for its integrity and diligence, with over 70 years of contribution to the local cultural and literary scene.
Union Book | 友聯書局Union Book Co Pte Ltd, established in 1952, is a well-established and reputable Chinese book company in Singapore, known for its integrity and diligence, with over 70 years of contribution to the local cultural and literary scene.
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