• Book cover of 流量密碼解密 by 王先明, 陈建英

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

1 1

流量密碼解密

流量密碼解密

by 王先明, 陈建英
$26.25
Sold out
Buy the book from:
解析网红经济的起源、发展以及对传统商业格局的颠覆。探讨社群粉丝效应下的新行销思维，从品牌打造到内容创作，掌握成功的每一步与多种变现策略，实现盈利目标，理解隐藏在社群中的商业智慧。在自媒体时代浪潮中，识别网红经济崛起的背景、演进过程及商业价值，分析三阶段发展（网红经济1.0、2.0、3.0）与其颠覆传统产业的能力。深入探讨粉丝经济的重要性及其在碎片化时代中的持续发展，通过各种渠道实现盈利（影片变现、流量变现、粉丝变现），并分析网红影响力的品牌打造与商业合作方式。分析网红行销的奥秘，包括塑造个人IP、内容营销策略和社群管理，以及社群电商的商业逻辑与经济效益。通过成功网红的案例剖析，揭示持续提供优质内容、精准定位目标受众和建立粉丝关系的共同要素，以及个人品牌打造、内容创作和社群经营的实用步骤。本书旨在帮助读者理解网红经济如何颠覆传统商业，提供实用的成长指南，适合希望在自媒体时代中脱颖而出的人士及产业专业人士。

Details of Book

ISBN13: 9789576809071
ISBN10: 957680907X
Language: Chinese
Publisher: 财经钱线文化有限公司

Related Collections:

A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

View full details

  • One Line Summary

    Decoding influencer marketing for thriving in digital economy.

  • Who is this book for?

    This book is a treasure trove for anyone eager to understand the fast-evolving landscape of influencer-driven marketing. It offers real-world insights into how social media personalities can carve out their brand and monetize their influence effectively. Whether you're a burgeoning content creator or an industry professional, you'll find practical strategies and inspiring case studies to guide your journey in mastering social media marketing and building impactful personal brands.
Bookshop Total Quantity Price Total
Union Book | 友聯書局Union Book Co Pte Ltd, established in 1952, is a well-established and reputable Chinese book company in Singapore, known for its integrity and diligence, with over 70 years of contribution to the local cultural and literary scene.
Union Book | 友聯書局Union Book Co Pte Ltd, established in 1952, is a well-established and reputable Chinese book company in Singapore, known for its integrity and diligence, with over 70 years of contribution to the local cultural and literary scene.
$26.25/ea
 $0.00
$26.25/ea
 $0.00