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这就是布鲁克斯

by (美)吉姆‧韦伯

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本书讲述了布鲁克斯前CEO吉姆‧韦伯如何将一家失败的企业转变为价值数十亿美元的品牌，获得股神巴菲特的青睐，成为伯克希尔哈撒韦的直属子公司的故事。这本书从吉姆‧韦伯七年级的梦想开始，他希望经营一家成功的公司，为人们提供热切重视的东西。2001年，吉姆成为Brooks的CEO，作为这个濒临破产的品牌两年内的第四任CEO，他面临著一个个难关。在布鲁克斯担任CEO的23年期间，吉姆及其团队经历了内外部一系列严酷的挑战，包括经济和金融危机带来的冲击、“赤脚跑步”风潮引发的市场质疑和流失、竞争对手的残酷竞争、新兴消费者需求的震荡，以及企业自身战略的迷失和转型带来的冲击。在如此严峻的考验下，吉姆与管理团队坚守布鲁克斯的战略初心，不断优化企业的竞争策略，聚焦专业高性能跑鞋领域，坚守“快乐奔跑”的品牌定位，采取多项突破性竞争策略，挽救企业并推动营收屡创新高。在新冠疫情冲击中，依靠出色的线上线下策略的整合，布鲁克斯的市场地位得以进一步巩固。

Details of Book

ISBN13: 9787573912978

ISBN10: 7573912978

Language: Chinese

Publisher: 浙江科学技术出版社

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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One Line Summary
From failure to thriving, entrepreneurial resilience in action.
Who is this book for?
If you're interested in how leadership and resilience can transform a struggling company, this story of Jim Weber and Brooks is inspiring. It dives into the struggle and strategic ingenuity needed to turn around a brand on the brink, offering valuable lessons on perseverance and innovation. You'll appreciate the detailed account of navigating through downturns and emerging stronger, making it a compelling read for aspiring entrepreneurs or business enthusiasts.

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这就是布鲁克斯