• Book cover of 阿里铁军：地表最强互联网销售部队精实铸锻法 by 宋金波, 韩福东, 郑育容

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阿里铁军：地表最强互联网销售部队精实铸锻法

阿里铁军：地表最强互联网销售部队精实铸锻法

by 宋金波, 韩福东, 郑育容
$33.60
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淘宝改变了电商生态，支付宝塑造了行动金融，阿里巴巴改写了中国新经济。但很少人知道，帮助阿里巴巴走出谷底熬过寒冬的，是一支把互联网经济变成实际获利的地推部队――马云称他们为「阿里铁军」。繁体中文版特别增加「台港铁军」专章，记录海外第一支铁军团队的成长与蜕变。一支从泥泞、草根中长出的团队，如何以彪悍作风、超强执行力创造兆元业绩？他们铁一般的凝聚力来自何处？从马云到一线员工，本书实地採访众多阿里铁军重要人物，完整揭露阿里巴巴O2O地推部队销售技巧、团队建立、文化养成的铸锻心法。它是阿里巴巴最早获利的项目，以「当家长子」的地位，带领着淘宝、支付宝、阿里云等兄弟姐妹，创建超过五千亿美元市值的阿里巴巴帝国。中国电商CEO的黄埔军校包括蚂蚁金服彭蕾、阿里大掌柜蔡崇信、滴滴出行CEO程维、前美团网COO干嘉伟、前大众点评COO吕广渝…中国O2O的一线人物都来自此。揭密马云如何靠直销打天下，阿里巴巴将互联网经济「落地」成实际获利的销售秘诀，以「师徒制」、「PK文化」、「高压线」等方式建立业务团队的铁的目标、纪律和意志。

Details of Book

ISBN13: 9789867778154
ISBN10: 9867778154
Language: Chinese
Publisher: 商业周刊

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Inside the powerful, disciplined internet sales team of Alibaba

  • Who is this book for?

    If you're curious about how Alibaba's sales force became a powerhouse, this book offers an exclusive peek into their strategies, culture, and team-building magic. It reads like a behind-the-scenes adventure into the making of an internet sales legend, revealing secrets that transformed a humble team into a multibillion-dollar empire. Perfect for those interested in business tactics, team discipline, and entrepreneurial success stories.
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Union Book | 友聯書局Union Book Co Pte Ltd, established in 1952, is a well-established and reputable Chinese book company in Singapore, known for its integrity and diligence, with over 70 years of contribution to the local cultural and literary scene.
Union Book | 友聯書局Union Book Co Pte Ltd, established in 1952, is a well-established and reputable Chinese book company in Singapore, known for its integrity and diligence, with over 70 years of contribution to the local cultural and literary scene.
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