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Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct Program
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Devil's Advocate, The: 100 Business Rules You Must Break
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Business Briefing: Global Purchasing And Supply Chain Strategies
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How to Win Friends and Influence Profits: The Art of Winning More Business From Your Clients
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The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
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The Halal Frontier: Muslim Consumers In A Globalized Market
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Ecosystem Edge: Sustaining Competitiveness In The Face Of Disruption
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The New Products Workshop: Hands-On Tools for Developing Winners
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