A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
1 / of1
The Halal Frontier: Muslim Consumers In A Globalized Market
In The Halal Frontier Johan Fischer shows that halal (literally lawful or permitted) is no longer an expression of esoteric forms of production, trade and consumption, but part of an expanding globalised market. This book explores modern forms of halal understanding and practice in the halal consumption of middle-class Malays in the diaspora.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Explores the global expansion of halal consumer culture.
Who is this book for?
If you're curious about how religious practices adapt in a globalized world, this book offers an engaging look at halal beyond traditional boundaries. Johan Fischer highlights how middle-class Malays in the diaspora navigate and shape a modern, global halal market, making it a fascinating read about cultural adaptation and economic integration.
