A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

一小时学会TED故事文案力

by 生方正也

$24.07

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你有满脑子的想法、迫不及待实践的热忱，但开口只能说大道理，最后搞到听众昏昏欲睡吗？本书提供“TED演讲者简报”的9大原则与技巧，让你提案、简报、写文案，都能轻鬆说服所有人！内容包括好故事的行销威力，例如美国设计顾问公司IEDO的创立者大卫‧凯利在TED演讲中分享的通过讲故事改变孩童对核磁共振检查恐惧的案例，以及法国LV品牌通过讲故事加强品牌形象的例子。这些故事证明好的故事具有强大的行销和影响力。作者生方正也曾担任日产汽车的管理顾问，强调即使题材平凡，关键在于“怎麽说”。书中教授练习的方法，帮助你建构简单而具吸引力的好故事，从而提升演讲和沟通的效果。

Details of Book

ISBN13: 9789865564612

ISBN10: 9865564610

Language: Chinese

Publisher: 大乐文化

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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One Line Summary
Master storytelling skills for persuasive, engaging communication.
Who is this book for?
If you're looking to boost your communication game, this book is a fantastic choice. It distills the art of storytelling into practical principles and techniques that can turn your ideas into compelling narratives, whether for presentations, proposals, or branding. Readers love how it uses real-world examples to show the power of stories in influencing and inspiring an audience. It's like having a personal storytelling coach at your fingertips.

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一小时学会TED故事文案力