A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

进化致富本能的金钱猛犸象

by 布拉德．克隆茨, 愛德華．霍維茨, 泰德．克隆茨

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金融心理学家结合演化论、心理学、行为经济学让你彻底解脱「财务焦虑」。谈到「钱」，人类大脑其实还处于石器时代。研究证明，人类天生不具有适当处理金钱的能力，这也是为什么储蓄或不超支如此困难，财务自由如此难以实现。尽管不断有财务专家提供大量资讯和警告，但很多人的财务状况非常糟糕。我们的本能并未比40万年前猎捕猛犸象的祖先进化多少；甚至随着科技的高速发展、金融商品的多样化，现代人的理财能力反而不进反退。调查显示，每四人中有三人视金钱为压力来源，45%的人没有存款，近四成的人拿不出12000元现金或拥有等值存款与信用卡额度应付紧急事。许多人在财务方面感到困扰，包括害怕谈及个人财务、过度花费、与家人沟通金钱困难、家中堆积杂物，或是在网购时容易冲动购物。书中指出，这些财务行为和决策与潜意识中的「金钱脚本」有关，而不是完全的个人错误。

Details of Book

ISBN13: 9786267321768

ISBN10: 6267321762

Language: Chinese

Publisher: 乐金文化

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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One Line Summary
Understanding evolved instincts that influence financial behavior.
Who is this book for?
This book offers a fascinating look at why managing money feels so challenging, connecting our prehistoric evolution with today's financial struggles. It’s perfect if you've ever felt overwhelmed by your finances or puzzled by your spending habits. The way it ties behavioral science with financial psychology helps unlock the mysteries behind money stress, making it a compelling read for anyone seeking to better understand their own financial patterns.

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进化致富本能的金钱猛犸象