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金融教授教你從財報3表找出會賺錢的公司
金融教授教你從財報3表找出會賺錢的公司
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西山茂
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财务三表中,哪一项才是关键?营收下滑,是不是代表赔钱了?净利率低,代表这家公司营运不佳?股息越高的公司,越值得买来存?业务外包、资源共享,公司采用哪种方式比较好?企业如何抑减成本、增加利润?用财务报表算出公司价值,帮助理解公司财报和营运状况。财务三表包括资产负债表、损益表和现金流量表,反映企业的财务状况、经营成果和现金流动。资产负债表显示公司的资产、负债及股东权益,比例高于50%的公司相对安全。损益表展示企业在一定时间内的收入、支出和利润,有助于判断公司业绩。现金流量表显示企业是否能持续经营,反映是否赚到现金。只需掌握四大重点即可解读财报数字,包括ROE、ROA、收益性、效率性、安全性和成长性指标,以及企业价值倍数、PER和PBR等估值指标。数字能直观反映实际状况,帮助商业人士快速掌握公司财务和经营情况。
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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One Line Summary
掌握财报三表,识别赚钱潜力公司
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Who is this book for?
如果你对投资感兴趣或者想更了解公司财务状况,这本书会成为你的好帮手。它以简明易懂的方式,带你深入理解财务报表背后的秘密,让你可以更自信地判断企业的财务健康和潜在价值。书中不仅讲解了关键财务指标,还指导你如何用数字做决策,是学习财务分析的实用指南。