Total quality, involving the entire operation of a company, is essential to competitive strength. In this practical book, the author shows how quality can be achieved in all areas of business, including management, production, marketing, customer services and personnel. Using as examples UK and overseas companies in the manufacturing and service sector, he examines ways in which directors and senior managers can develop a quality-driven strategic plan and ensure that it is put into practice throughout the company.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Comprehensive guide to embedding quality in all business areas
Who is this book for?
If you're looking to elevate your company's performance through consistent excellence, this book offers practical insights on integrating total quality across every department. With real-world examples from diverse sectors, it helps managers understand how to craft and implement a quality-driven strategy that truly transforms operations. It's a useful resource for anyone committed to fostering a culture of continuous improvement.
