A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
David Doyle presents techniques that will help marketing managers -- and financial controllers -- achieve the greater efficiency and profitability that in his view are essential if marketing is to justify its place in the organization of the future.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Strategic marketing insights for future organizational success.
Who is this book for?
If you're interested in how marketing can truly boost business value, this book offers practical techniques tailored for both marketing and financial perspectives. David Doyle's approach could give you a fresh outlook on aligning marketing efforts with profitability goals, making it especially useful for managers aiming for efficiency and tangible results.
