A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A European advertising text, packed with practical examples, which will be ideal for all students of advertising. Advertising will be a core text for courses in advertising at 3/4th year level as well as CAM diploma and certificate students. In addition marketing communications will find it useful as supplementary reading.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A comprehensive European advertising guide for students.
Who is this book for?
If you're diving into advertising at a university or college, this book is a treasure trove. It offers a broad range of practical examples that can make complex concepts more tangible and relevant. Whether you're studying advertising directly or exploring marketing communications, this book could really help you grasp the core ideas with real-world applications.
