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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Advertising Concept Book
Advertising Concept Book
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Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others. Also featured are Barry's concept drawings of over 400 of the greatest ads of all time.
For the revised edition, both the interactive and the integrated chapters have been expanded, covering the latest concepts using digital technology and the progression of integrated 360° branding. New exercises have been created throughout, plus additional illustrations including recent award-winners like Cadbury's “Gorilla” and Old Spice’s “The Man Your Man Could Smell Like,” both conceptually timeless campaigns.
An essential guide for students in advertising, communications, marketing, and allied fields, this is also an invaluable reference for professionals.
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Comprehensive guide to crafting impactful advertising campaigns.
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Who is this book for?
This book really gets to the core of creating memorable ads, making it perfect for anyone interested in advertising or marketing. It combines practical exercises with a look at timeless campaigns, giving you both inspiration and insight into the craft. Whether you're studying or working in the field, you'll find valuable strategies and visual examples to elevate your advertising concepts.