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Advertising Financial Products And Services: Proven Techniques And Principles For Banks, Investment Firms, Insurance Companies, And Their Agencies

Advertising Financial Products And Services: Proven Techniques And Principles For Banks, Investment Firms, Insurance Companies, And Their Agencies

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Benn, a recognized authority on financial advertising, shows why many of the advertising principles for consumer products are not appropriate for the advertising activities of financial institutions. After building a case for the uniqueness of financial advertising, the author takes a how-to approach, dealing with such topics as choosing media, creative thinking, designing and illustrating ads, and judging effective ads.

Details of Book

ISBN13: 9780899301037
ISBN10: 0899301037
Language: English
Publisher: Praeger
Publication Year: 1986
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Unique financial advertising strategies for industry professionals.

  • Who is this book for?

    If you work in or with financial institutions, this book offers invaluable insights into crafting advertising campaigns that truly resonate. Benn's expertise shines as he guides you through selecting the right media and creating compelling ads tailored specifically for financial services. It’s a practical resource that pushes beyond generic tips to address the nuances of this specialized field, making it a must-have for anyone looking to elevate their financial advertising game.

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