Most advertising textbooks describe the field of advertising and seek to develop the readers understanding of the advertising process. This book, second edition, has a different and more exacting goal. It concentrates on the ways to complete the advertising task. Although it presents advertising theory, it emphasizes how to get the job done.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Practical guide focused on executing advertising strategies effectively.
Who is this book for?
If you're looking for a no-nonsense approach to advertising, this book might just be your new best friend. It cuts through the theory and zeroes in on how to actually complete advertising tasks, making it ideal for those who want actionable insights. Whether you're a student, a beginner, or even a seasoned marketer, you'll find valuable tips to get the job done efficiently and successfully.
