Advertising: More Fun In The Philippines

At the heart of the recent increase in tourism numbers to the Philippines lies the advertising campaign that became a social media phenomenon—“It’s More Fun In The Philippines.” The campaign by BBDO Guerrero, the Philippines’ most awarded advertising agency, has garnered awards and acclaim all over the world and is seen as a benchmark for international tourism communications. Tony Harris, after over two decades working at some of London’s most successful advertising agencies, joined BBDO Guerrero as Chief Executive. This is the story of what happened next.