A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Asian Brand Strategy: How Asia Builds Strong Brands
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Strategic insights into Asian branding successes and challenges.
Who is this book for?
This book is perfect if you're curious about how Asian brands carve their unique identity and compete globally. It offers fascinating case studies and frameworks to understand their growth and resilience, making it a great read for anyone interested in branding or Asian markets.
