A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway), brace yourself... According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authors' wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding. Revised from the 2007 bestseller, Transforming Your Business Into A Brand, this updated branding manual will show you just how a business becomes a brand.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Practical branding guide for business owners and entrepreneurs.
Who is this book for?
If you're curious about turning your business into a recognizable brand, this book offers clear, real-world insights into branding strategies. It’s perfect for those who want straightforward advice rooted in experience, helping you navigate the early steps of creating a strong brand identity.
