A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The Balanced Scorecard has gained attention steadily over the last 15 years and is becoming more mainstream as a strategy management tool. After an explanation of what the Balanced Scorecard is, this guide offers strengths and weaknesses of this approach to performance management. Next, readers are told how to design and implement appropriate measures and how to use the measures to manage, concluding with alternative approaches to performance measurement.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Strategic management tool for measuring and improving performance.
Who is this book for?
If you're curious about how organizations successfully track their progress, this book offers clear insights into the Balanced Scorecard. It walks you through designing meaningful measures and understanding their impact on overall strategy, making it a practical read for managers or students looking to deepen their strategic thinking.
