A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing product, price, place and promotion.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful marketing fundamentals for global managers.
Who is this book for?
If you're interested in understanding how marketing works across borders, this book is a solid pick. It offers clear explanations of core concepts within a global context, making complex ideas accessible whether you're new to marketing or seeking a refresher. Plus, its practical approach can really help you see how to implement strategies worldwide.
