A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
This work utilizes Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Practical guide for market research using Excel tools.
Who is this book for?
If you're interested in diving into marketing research, this book offers practical, hands-on exercises with Excel that make complex data analysis approachable. It's especially useful for students and emerging professionals aiming to develop real-world skills. You'll appreciate how the book combines theory with actionable techniques, making it a handy resource for your career.
