A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Becoming American Express: 150 Years of Reinvention and Customer Service
The story of American Express is a fascinating one, filled with interesting and sometimes quirky characters who—through a combination of brains, perseverance and luck—shaped the company's development during the past century and a half. This oversized hardcover is richly illustrated with photographs and advertisements from the American Express Corporate Archives.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Historic company’s evolution through innovation and perseverance.
Who is this book for?
If you're interested in business history and iconic brand stories, this book offers a captivating glimpse into American Express's journey. The rich photos and archival materials really bring the company’s legacy to life, making it perfect for readers who love stories of reinvention. It’s a compelling read for anyone curious about how a company stays relevant for over a century.
