A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Lester Wunderman's Being Direct: Making Advertising Pay truly is both informative and entertaining. It combines an extraordinary personal history of "direct marketing" with a remarkably candid look at the field's most acclaimed practitioner. Written in an easy-going and deliberately persuasive style obviously honed during Wunderman's six decades in the trenches, the book shows his skill developing and gaining acceptance as he creates revolutionary advertising programs for future corporate stalwarts like the Columbia Record Club and American Express.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful marketing wisdom from a legendary ad pioneer.
Who is this book for?
If you're interested in advertising or marketing, this book offers a rare glimpse into the mind of Lester Wunderman, a true innovator in direct marketing. His stories are both inspiring and practical, showing how clever, honest communication can genuinely connect with consumers. It's a must-read for anyone wanting to understand what makes advertising both effective and ethical.
