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Beyond Maximarketing: The New Power of Caring and Daring

Beyond Maximarketing: The New Power of Caring and Daring

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The "prophets of the new marketing technology" provide a complete blueprint for "the new power of caring and daring," including how to integrate new marketing modes and technologies into a unified strategy for gaining the competitive edge. The authors offer critical insights into how the new top performers of the Information Age around the world have rethought their way to marketing success. Illustrations.

Details of Book

ISBN13: 9780070153387
ISBN10: 0070153388
Language: English
Publisher: Mcgraw-hill
Publication Year: 1996
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Innovative marketing insights for caring and daring strategies.

  • Who is this book for?

    This book is a fascinating read for anyone interested in the future of marketing. It offers a unique perspective on integrating new technologies with genuine care to stand out. If you're looking to gain a competitive edge with fresh, bold approaches, this guide could truly inspire your next move.

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