A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Boxed And Labelled Two!: New Approaches To Packaging Design
The suggestive power of packaging as a communication tool. Packaging is the face of a product. Packaging not only gives a product its visual identity but can also influence placement on store shelves and purchasing decisions. This book documents strategic directions in packaging design that emphasize honesty, such as retro looks or eco-friendly materials, as well as playful, graphic-rich options. While mainly food-related, examples span various products, showcasing how packaging conveys brand values and experiences in today's marketplace.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Innovative packaging ideas for honest, eco-friendly branding.
Who is this book for?
If you're interested in branding and packaging design, this book offers fresh approaches that highlight honesty and sustainability. It's a perfect read for anyone curious about how packaging influences consumer choices and brand perception. The inspiring examples could spark new ideas for your own packaging projects or simply deepen your appreciation for this often overlooked art.
