A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
1 / of1
Brand It Like Beckham: The Story of How Brand Beckham Was Built
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
If you're interested in how a sports icon turned into a brand, this book offers a fascinating look at Beckham's journey. It's packed with stories of clever marketing and perseverance that anyone curious about branding or sports celebrity culture will enjoy. You'll see that beyond the fame, there's a smart business story waiting to inspire.
