Brand Management 101: 101 Lessons From Real-World Marketing

Discarding elaborate theories, models and jargon for common sense and street-smart advice, Brand Management 101 offers a refreshing new look into the world of marketing based on lessons learnt in the real world. Whether you're a marketer, a student, or someone with an interest in the subject, you won't think of marketing quite the same way again after reading Brand Management 101! 101 lessons from real-world marketing—what developing great TV advertising and dating have in common, why shopping is like speed dating, what dealing with a burglar in your home can teach about defending against competition, what Greek mythology can teach about pricing decisions, the Ps of Marketing no textbook teaches you about, and much more. Written by an author with a unique combination of being a veteran award-winning marketer and a bestselling novelist, Brand Management 101 is a book on marketing like none you've read before.