Brand Warfare: 10 Rules For Building The Killer Brand

Powerful lessons on how to build and sustain your own 'killer brand'. Creating and maintaining a strong brand is complex and risky, but often misunderstood. Under the guidance of marketing expert David D’Alessandro, John Hancock transformed from a traditional insurer into a leading financial services company, experiencing sustained growth. In 'Brand Warfare', D'Alessandro shares his personal experiences and examples from various companies, developing principles useful in any market. The book provides insights into the importance of branding, avoiding common pitfalls, and aligning business decisions with your brand strategy.