BrandDigital: Simple Ways Top Brands Succeed In The Digital World

In his best-selling book, How The Best Brands Keep It Simple And Succeed, Allen P. Adamson showed in a straightforward manner how powerful brands get built. BrandDigital explains that in the quickly accelerating digital marketplace, the basic principles of branding have not changed, but are more important than ever. He demonstrates how brand professionals can use digital tools and media to learn about their customers and offer experiences that reinforce customer relationships and build brand equity. Based on over 100 interviews with top branding professionals, Adamson includes case studies from companies such as Ameriprise, Burger King, General Mills, Hewlett-Packard, Johnson & Johnson, Nike, PepsiCo, and Procter & Gamble. The book highlights the importance of gaining consumer insights, establishing a simple and credible brand promise, and leveraging digital technology like Google, YouTube, social media, and blogs to strengthen brands and customer bonds.