A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Branding In Asia: The Creation, Development, And Management Of Asian Brands For The Global Market
Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global megabrands.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Asian branding insights for global market success.
Who is this book for?
If you're interested in how Asian brands are shaping the global landscape, this book offers fascinating case studies and insights. It highlights the unique strategies that have propelled Asian companies into worldwide recognition, making it a must-read for aspiring marketers and brand managers looking to understand regional influence on global branding.
