A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Branding@ The Digital Age: Herb Meyers And Richard Gerstman
Brands no longer exist solely in the realm of the physical. The advent of the internet and other digital technologies means that companies—be they start-ups or traditional companies—must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, and including chapters by branding experts from Microsoft, McDonald's, Pepsi-Cola, and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide to digital branding strategies for modern businesses.
Who is this book for?
If you're interested in how brands evolve in the digital landscape, this book offers a wealth of expert insights. It dives into real-world examples from some of the biggest companies, making complex branding concepts accessible and practical. Whether you're a startup or an established firm, you'll find valuable advice on shaping your brand in an increasingly virtual world.
