A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Business Buzzwords: The Tough New Jargon of Modern Business
Business "buzzwords" or jargon are everywhere, especially where English is a second language and used considerably in business dealings but not always with full comprehension. This book traces the origins of the best of the current business buzzwords, many of which are borrowed from the military or the world of contact sport. Set out in alphabetical order the buzzword definitions are both informative and amusing and provide an insight into the preoccupations of modern business.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insight into modern business jargon's origins and usage.
Who is this book for?
If you're curious about the language that dominates today's business world, this book is a fun yet informative guide. It unpacks the sometimes confusing and often humorous buzzwords you hear in meetings and reports, revealing their surprising roots and meanings. Perfect for anyone wanting to navigate the jargon jungle with a smile.
