A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
This book is aimed at business students who need a solid but not excessively theoretical introduction to economics which focuses on the contribution economics can make to the study of business policy. In addition to the standard economics of supply, demand, costs, and competition, the text places special emphasis on specifically business-oriented issues.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Practical economic insights for budding business strategists.
Who is this book for?
If you're exploring how economics impacts real-world business decisions, this book is a great start. It bridges fundamental economic principles with their application in business policy, making it perfect for students who want to understand the 'why' and 'how' behind market strategies without getting lost in overly abstract theory. Many readers find it helps clarify complex concepts by tying them directly to business scenarios.
