Business Of Crafts: The Complete Directory Of Resources For Artisans

The Business of Crafts is a complete guide to marketing crafts. Created by The Crafts Center as a tool for crafts artisans, this unique book is the only reference of its kind, providing information on how to develop, price, and market crafts, and how to run an efficient and profitable crafts business. It includes extensive address listings of businesses in various crafts venues, such as art galleries, retail stores, museum gift shops, mail-order catalogs, and the Internet. The book explains the business practices of each market, features interviews with store owners, buyers, and sales representatives, and offers marketing strategies to help artisans succeed. It also contains a foreword by Jane Alexander, an essay on the history of crafts in America, a glossary of business terms, and a suggested reading list.