A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Business Research: A Practical Guide For Undergraduate And Postgraduate Students
Business Research provides a clear and practical guide for undergraduate research methods courses and individual research projects at both undergraduate and postgraduate level. The second edition retains the strong conceptual underpinning and practical orientation that has proved so popular with lecturers and students and introduces a number of new features.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
If you're diving into business research, this book offers a friendly yet thorough overview that's great for both students and newcomers. It breaks down complex research methods into accessible steps, making your academic projects less daunting. Whether you're an undergraduate or postgraduate, you'll find this guide a reliable companion to navigate your research journey.
