A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
In-depth guide to designing effective business research questionnaires.
Who is this book for?
Business Research Methods is perfect if you're curious about how to craft meaningful surveys and understand research fundamentals. It offers detailed guidance that can really sharpen your research skills and provide a solid foundation for your learning or teaching. This book is like having a expert by your side, helping you navigate the complexities of business research.
