• Book cover of Business Research Methods And Statistics Using SPSS by Robert P. Burns, Richard A. Burns

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Business Research Methods And Statistics Using SPSS

Business Research Methods And Statistics Using SPSS

3.5 (rated by 6 readers on Goodreads)
by Robert P. Burns, Richard A. Burns
$8.90
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Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises.

Details of Book

ISBN13: 9781412945301
ISBN10: 1412945305
Language: English
Publisher: Sage Publications Ltd
Publication Year: 2008
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Clear guide to business stats using SPSS for beginners

  • Who is this book for?

    If you're venturing into business research and want a straightforward way to grasp statistics without drowning in complex math, this book is a great pick. It connects the dots between theory and real-world business applications, making it easier to understand and apply data analysis techniques with SPSS. Perfect for students and professionals wanting practical tools to interpret their data confidently.
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