A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The text is an introduction to the use of statistics in business management. Examples are drawn from marketing, operations, HRM, finance, economics and business strategy. There are end of chapter exercises and a whole chapter at the end gives further problems and solutions. Changes for this second edition include simplified mathematics for the less numerate student.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Accessible introduction to business statistics for all learners.
Who is this book for?
If you're interested in how data can inform business decisions, this book offers a clear and practical foundation. Its simplified math makes it approachable, especially if you're new to statistics, and the real-world examples help you see how it applies across different business areas. It's like having a friendly guide to understanding the numbers behind successful management.
