Business Stripped Bare

From its creation as a mail-order record company to the literal launch of Virgin Galactic, Richard Branson's Virgin Group has become one of the most successful and recognized brands in the world. In "Business Stripped Bare," Branson shares the incredible truth about his most risky, brilliant, and audacious deals. This book reveals how he aimed to take on one of the world's biggest brands, his plans to alter the course of rivers to reduce carbon emissions, lessons learned by Tesco from Virgin, and which entrepreneurs Branson truly admires. Combining invaluable advice with remarkable inside stories of Richard's greatest achievements, "Business Stripped Bare" is a dynamic, inspiring, and original guide to success in business.