A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Changing Focus: Kodak And The Battle To Save A Great American Company
Changing Focus recounts Kodak's roller-coaster history, including a string of failed product launches, management blunders, and ill-conceived attempts to diversify. Readers see today's Kodak struggling to revitalize itself, beginning with a portrait of CEO George Fisher, who has been charged with the daunting task of remaking one of the world's largest companies. Photo insert.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Industry success and failure analysis for business enthusiasts.
Who is this book for?
If you're interested in corporate comeback stories, Changing Focus offers a compelling look into Kodak's tumultuous journey. It vividly paints the challenges faced by this iconic company and the leadership trying to steer it back on course. This book is a fascinating read for anyone curious about business strategy and resilience.
