A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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CIM Coursebook 03/04 Strategic Marketing Management: Planning And Control
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
If you're interested in understanding how marketing strategies are planned and controlled in the real world, this book offers a thorough overview. Helen Meek's clear explanations and practical insights make complex concepts accessible, perfect for students or professionals looking to sharpen their skills in strategic marketing management.
