• Book cover of Clueless In Advertising by Jim Aitchison, May Lwin

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Clueless In Advertising

Clueless In Advertising

3.32 (rated by 38 readers on Goodreads)
by Jim Aitchison, May Lwin
$9.90
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What is it like to work in advertising? What career paths are available? How do you get a job in an agency? CLUELESS IN ADVERTISING is the first book with all the answers for students, jobseekers and new recruits. You will discover how advertising works, how ads are made, and how they are tested. Step behind the scenes in an advertising agency and find out all about the different jobs available in account management, creative and media. Pick up tips on how to make the most of an interview, what you need to say and show, and how headhunters can help you. There’s lots of advice from the world’s top names in advertising and a great selection of ads to inspire you. This is the ONE book you need to get your career started!

Details of Book

ISBN13: 9780130083784
ISBN10: 013008378X
Language: English
Publisher: Pearson Education Asia Pte., Ltd.
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Guide for newcomers to advertising careers.

  • Who is this book for?

    If you're curious about the world behind the shiny ads and want a clear roadmap to break into advertising, this book is a must-read. It offers practical tips and insides from top industry figures, making it perfect for students or newcomers eager to understand the field and land their first role. You'll find all the answers you need in one approachable guide.
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