• Book cover of Clueless In Public Relations by Jim Aitchison, May Lwin

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Clueless In Public Relations

Clueless In Public Relations

3.43 (rated by 14 readers on Goodreads)
by Jim Aitchison, May Lwin
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What's it like to work in public relations? What career paths are there? How do you get a PR job? Clueless in Public Relations is the first book with all the answers for students, jobseekers and new recruits. You will discover how public relation works, how PR strategies are formulated and how PR campaigns are implemented. Step behind the scenes in a PR company and find out all about the different jobs available today. Pick up tips on how to make the most of your job interview. What you need to say and show and how headhunters can help your career take off. Be Clued About Your Career with the Clueless Series! ------ Other titles in the 1. Clueless in Advertising 2. Clueless in Marketing Communications 3. Clueless in Starting a Business

Details of Book

ISBN13: 9789812445063
ISBN10: 9812445064
Language: English
Publisher: Pearson Education Asia
Publication Year: 2003
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Insightful guide for beginners in public relations.

  • Who is this book for?

    If you're curious about how public relations works and want practical advice for breaking into the field, this book makes everything clear and accessible. It feels like having a chat with a mentor who’s eager to share insider secrets, from crafting strategies to nailing interviews. Perfect for students or newcomers, it’s a handy guide to see behind the scenes and start your PR journey confidently.
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