A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Focusing on each case's originality, innovation, utility, and perspectiveness, Commercial Guides not only provides readers timely and comprehensive sign design information, but also lays emphasis on the selected cases' quality, ensuring each case to present its uniqueness. This book collects wayfinding projects in commercial spaces of hotels, catering architecture, residence, shopping centres, offices, and entertainment venues, and demonstrates the relation between comprehensive sign system and successful commercial atmosphere. A DVD of HD images is also provided for a better reading experience.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A guide for innovative signage in commercial spaces.
Who is this book for?
If you're interested in the art of wayfinding and signage design, this book offers a deep dive into how effective signs shape the atmosphere of various commercial spaces. It showcases high-quality case studies that highlight creativity and utility, making it a perfect read for designers, architects, or anyone curious about the behind-the-scenes of successful commercial environments. Plus, the included DVD with HD images provides a vibrant visual exploration that brings these projects to life.
