• Book cover of Communication Theories: Origins, Methods, And Uses In The Mass Media by Werner J. Severin, James W. Tankard

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Communication Theories: Origins, Methods, And Uses In The Mass Media

Communication Theories: Origins, Methods, And Uses In The Mass Media

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by Werner J. Severin, James W. Tankard
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This volume provides undergraduate students with an introduction to mass communication. Communication Theories examines the historical origins of mass communication theory and discusses communication methods and models. The text has been divided into seven parts, each prefaced by a short overview of the section content. Good background in the basic communication theories, and the chapters have been resequenced for easier use by the student. It is also designed to be a supplementary text for media and journalism courses.

Details of Book

ISBN13: 9780801304637
ISBN10: 0801304636
Language: English
Publisher: Longman Pub Group
Publication Year: 1991
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Clear overview of mass communication theories for students.

  • Who is this book for?

    If you're interested in understanding how media messages are crafted and understood, this book offers a solid foundation. It unpacks the history and methods behind communication theories in a way that's accessible and comprehensive, making complex ideas easier to grasp for students or newcomers to the field. It's a great resource for anyone wanting to deepen their knowledge of mass media's role and impact.
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