Competitive Branding: Winning In The Market Place With Value-Added Brands

Torsten H. Nilson's new book Competitive Branding contains useful information on two of the hottest words in marketing, "competitive" and "branding". It's a must read. This book provides solid, practical, and well-founded advice and methods for building brands cost-effectively — brands that will succeed in the increasingly competitive marketplace. It helps readers create and implement a program to build a competitive brand, understand how brands are created and how to build their value, and how to use all parts of the marketing mix to enhance brand power. The focus is on strategic advice to achieve success, supported by examples and cases.