A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insights from a legendary advertising pioneer’s career.
Who is this book for?
If you're interested in marketing or business leadership, this book offers timeless lessons through Ogilvy's candid reflections. It's a compelling read that reveals the secrets behind some of the most iconic ad campaigns and provides practical advice that still resonates today. Perfect for those wanting to understand the art and science of persuasion and brand building.
